Our influencers are qualified based on engagement rates and follower-base and allocated to specific categories: food, beauty, travel, lifestyle. fitness, etc. We handpick every influencer to ensure a good match.
We currently have more than 300 influencers (growing day by day) and the minimum number of followers is 5,000.
Generally the engagement rates depend on the number of followers and decrease with increasing follower numbers. Our influencers have the following engagement rates on average:
No of Followers
There isn't any minimum engagement, but we only allow influencers with an engagement rate of more than 1.5% on the platform.
No. But the influencer is initially qualified based on the quality of the IG feed, engagement rates and local following and allocated to specific categories like food, beauty, fitness, etc. Like this we can make sure that only relevant influencers are promoting your brand.
Currently we focus only on Instagram.
The influencer does not pay in “cash” for the offer. However, the influencer pays in a different currency, which is the reach and the publicity you will get from the post.
The offer will be redeemable without accepting or declining the influencer. The influencer will visit the outlet and scan a QR code (which is provided to you) to redeem the offer. The app will then “approve" the redemption and show the details of the offer on the app screen. For the benefit of the doubt, we allow each brand to ‘veto’ one post per month in case the content should not be satisfying. In this case the brand won’t be charged for this specific post.
Brands can decide on the exact number of available redemptions.
Based on the T&Cs, the influencer has to post within 48hrs after the redemption.
The influencer will be contacted by Zenfluence and reminded that they bound to the Terms & Conditions. In case the influencer refuses to make the post within a short time, the influencer will be removed from the platform.
1 post per redemption within 48 hours.
In line with Instagram’s Terms & Conditions, the influencer is obliged to label the advertising as such. This is usually done by specifying the word "Advertisement" or “in partnership with” together with the respective post.
Based on our Terms & Conditions, the influencer is not allowed to make a negative post. In case of a bad experience while redeeming the offer, we give the influencer the opportunity to omit the post completely. However, the influencer will be required to provide the specific reason which will be shared with the brand for feedback. If a influencer post a negative post, they will get removed from the platform immediately.
In order to get started, we prepared a simple Onboarding Form which needs to be filled out (brand and offer information) and then we will upload the information to our app.
It's very simple, just fill out our sign up form and we will send you the onboarding form.